Some quick notes. Has been covered before, but whats a blog without redundancy. Music biz would do well to read.

• ask users what they want, what they expect, what they love and what they hate
• dont ever “protect” users, especially from themselves. Users dont need us, we need them.
• make your process transparent
• your true evangelists should be your best friends
• enable and encourage your users to be part of the discussion
• get the @#%! out of the way

Listening to: Brian Eno – Ascent (An Ending) (Leama and Moor Mix)

| Posted in Marketing and Web 2.0

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