creating customer evangelists
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August 16th, 2006
Some quick notes. Has been covered before, but whats a blog without redundancy. Music biz would do well to read.
- ask users what they want, what they expect, what they love and what they hate
- dont ever “protect” users, especially from themselves. Users dont need us, we need them.
- make your process transparent
- your true evangelists should be your best friends
- enable and encourage your users to be part of the discussion
- get the @#%! out of the way
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