» Develop and implement strategy to improve consumer relationship marketing with an increased focus on innovative, informative content and value-based communication. Lead Sony BMG-wide taskforce on the topic.

» Design, build, maintain and promote Sony BMG Music Entertainment's first official public-facing blog, to improve communication between label and fans. Coordinate staff authors. (blogs.legacyrecordings.com)

» Conceptualize, project manage and coordinate targeted marketing of all aspects of Commercial Music Group podcasts, including Legacy Recordings, Sony BMG Masterworks and Masterworks Broadway label-centric series as well as project-specific series for artists ranging from Michael Jackson (Thriller 25th Anniversary) and Billy Joel (The Stranger 30th Anniversary) to cellist Yo-Yo Ma and violinist Joshua Bell and for the casts of A Chorus Line and Avenue Q.

» Manage redesign of both front and back-end for www.sonybmgmasterworks.com to improve catalogue visibility and direct-to-consumer sales opportunities.

» Write and manage select editorial content for Masterworks and Legacy label sites, individual artist and series sites and all consumer-facing newsletters.

» Project manage the systemic cleanup and delivery of Sony BMG's classical music and pop video catalogue to digital providers. Set priorities for cleanup and coordinated several departments workflows to expedite physical/digital parity.

» Manage sales and promotions for Sony BMG Masterworks and Legacy Recordings releases via digital providers. Ensure label priorities receive proper promotional placement.

» Develop and manage digital marketing strategies for Sony BMG Masterworks artists including Yo-Yo Ma (biggest first week digital sales of his career), Joshua Bell, and the soundtracks to Phantom of the Opera (over 1 million copies sold) and Star Wars: Episode III - Revenge of the Sith.

» Build synergistic relationships with music, film, game and publishing companies to improve cross-promotional opportunities.

» Manage department in aggregating and reporting on consumer feedback from online and offline sources.

» Generate consumer research analysis to aid in development of online strategies for Sony Music Labels

» Responsible for the overall online imaging and eteam moderation for the label and major artist websites including Lil Jon, Sevendust, Default, Ying Yang Twins.

» Develop cooperative marketing campaigns with third party companies including MTV, BET, Sony Music, Warner Brothers, Atlantic Records Interscope Yahoo, Peavey and Apple Quicktime

» Develop, design, implement and manage company-wide intranet site.

» Proficient in HTML and PHP, Photoshop, Microsoft Office. Music reviews published in national magazine.